The researchers said they had “ concerns” about how food cues were presented in children’s media, and they hoped their study would spark further research. They suggest this may be because foods with more hedonic components, such as chocolate’s tastiness are more likely to capture individuals’ long-term visual attention compared to food stimuli that are high on the cognitive dimension, such as a salad’s healthfulness. “We conclude that especially unhealthy food cues with an interactive connection trigger cue reactivity in children.” However, the researchers found no moderating impact of hunger. The greater the level of ‘food interaction’ in the food cue, the greater the increase in visual attention. However, their initial visual interest did not differ between unhealthy and healthy food cues,” they write. “Our results indicated that unhealthy food cues attract children's visual attention to a larger extent than healthy cues. The healthy and unhealthy foods in the cartoon were similar in size, colour and complexity. Emulsifiers, stabilisers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibres (sugar, starches).
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